Book Demo

How Weasy increased its ROAS by 21% using Nemu

Weasy, a pioneer in smart pet toilets, faced the challenge of educating the market about an innovative product. Operating in a still-emerging niche, the brand needed effective strategies for communication and scalability. Building awareness, trust, and large-scale adoption was essential.

Visit the official website

+ $420K

in monthly billing

- Costs

Operational

-$60 K

in media investment

"The turning point came when we adopted Nemu's unified campaign dashboard — it became the command center that connected and empowered all our marketing efforts."

Alef - Director of Marketing at Weasy

Challenge

Weasy , a pioneer in the Brazilian market for smart pet toilets, faced the challenge of educating the market about a revolutionary product and scaling marketing campaigns efficiently in a still new niche, having the following problems:

Inaccurate attribution of campaign results: Average ROAS of 6 masked optimization opportunities.

Lack of clear, real-time visibility into campaigns: The company struggled to identify which strategies drove real results.

Impact on scalability: A lack of clarity around attribution and campaign impact prevented the company from growing efficiently.

Solution

Weasy found in Nemu the ideal solution to solve its attribution and tracking challenges with the Nemu Enterprise unified campaign dashboard , making it the command center for marketing operations, allowing it to:

Unified Performance Analytics: Nemu’s unified dashboard centralizes all essential metrics, eliminating manual data cross-referencing.
Agile and efficient management: Allows you to adjust campaigns in real time, optimizing budgets and creatives quickly and strategically.
Accurate attribution for better decisions: With first and last click, it makes it easier to identify the most profitable campaigns, ensuring better investment targeting.

Results

Results with Nemu Implementation

Highest ROAS and revenue:

Growth from 8.4 to 10.2, an improvement of 21%, which represented an additional R$420 thousand per month in revenue.

-Operating Costs:

Significant savings by reducing the need for manual reporting and repetitive processes.

Optimized Investment:

With the same level of performance, it was possible to reduce the media budget by R$60,000, without impacting the results.

Highest ROAS and revenue:

Growth from 8.4 to 10.2, an improvement of 21%, which represented an additional R$420 thousand per month in revenue.

-Operating Costs:

Significant savings by reducing the need for manual reporting and repetitive processes.

Optimized Investment:

With the same level of performance, it was possible to reduce the media budget by R$60,000, without impacting the results.

Highest ROAS and revenue:

Growth from 8.4 to 10.2, an improvement of 21%, which represented an additional R$420 thousand per month in revenue.

-Operating Costs:

Significant savings by reducing the need for manual reporting and repetitive processes.

Optimized Investment:

With the same level of performance, it was possible to reduce the media budget by R$60,000, without impacting the results.

Clients who use Nemu to scale their results

Business Impact

The partnership between Weasy and Nemu has proven that with the right technology, it is possible to not only correct attribution errors, but also transform the potential of an e-commerce business. This is yet another example of the impact Nemu generates for businesses that rely on data to scale.

Predictability to plan expansions
Strategic Vision Obtained with Clear Data
Greater confidence in campaigns and results

Get Started Now

Transform Your E-Commerce with Accurate Data

Join hundreds of e-commerce businesses already using Nemu to make data-driven decisions and maximize their results.

Quick Implementation

Dedicated Technical Support

Custom Dashboards

Continuous Updates

7-Day Unconditional Guarantee

Book a Demo

Turning data into powerful insights for e-commerce. The complete tracking solution to optimize your digital marketing campaigns.

+ $420K

- Costs

-$60 K

"The turning point came when we adopted Nemu's unified campaign dashboard — it became the command center that connected and empowered all our marketing efforts."

Weasy , a pioneer in the Brazilian market for smart pet toilets, faced the challenge of educating the market about a revolutionary product and scaling marketing campaigns efficiently in a still new niche, having the following problems:

Inaccurate attribution of campaign results: Average ROAS of 6 masked optimization opportunities.

Lack of clear, real-time visibility into campaigns: The company struggled to identify which strategies drove real results.

Impact on scalability: A lack of clarity around attribution and campaign impact prevented the company from growing efficiently.

Weasy found in Nemu the ideal solution to solve its attribution and tracking challenges with the Nemu Enterprise unified campaign dashboard , making it the command center for marketing operations, allowing it to:

Unified Performance Analytics: Nemu’s unified dashboard centralizes all essential metrics, eliminating manual data cross-referencing.

Agile and efficient management: Allows you to adjust campaigns in real time, optimizing budgets and creatives quickly and strategically.

Accurate attribution for better decisions: With first and last click, it makes it easier to identify the most profitable campaigns, ensuring better investment targeting.

The partnership between Weasy and Nemu has proven that with the right technology, it is possible to not only correct attribution errors, but also transform the potential of an e-commerce business. This is yet another example of the impact Nemu generates for businesses that rely on data to scale.

Predictability to plan expansions

Strategic Vision Obtained with Clear Data

Greater confidence in campaigns and results