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Case Study

How Lado Rosa & Lado Fit Achieved +31% ROAS and +50% Paid Revenue Growth with Nemu.

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+31%

ROAS

+50%

of Paid Billing

+Forecast

of Production and Imports

"With Nemu, I save hours of analysis daily. I can make decisions in minutes without waiting for spreadsheets that didn't always align with reality... We went from a ROAS of 3.8 to 5 and increased revenue from 5 to nearly 8 million per month. Real attribution makes all the difference in scaling without waste."

Leandro Amorim, CEO of Lado Rosa & Lado Fit

Challenge

Lado Rosa (home decor, bedding, and bath) and Lado Fit (fitness apparel) are two high-volume e-commerce brands that faced challenges in accurately measuring campaign performance.

Conflicting Metrics: Difficulty in precisely measuring the real return on campaigns across Facebook and Google.

Limited Visibility into the Purchase Journey: Lack of clarity on which channels or campaigns were driving effective conversions.
Excessive Manual Processes: Analyses depended on time-consuming spreadsheets, delaying crucial decisions.

Solution

Implementing Nemu provided an advanced approach to Intelligence and Attribution, helping to:

Unify Data into a Single Dashboard: Integrating data from Facebook Ads, Google Ads, email marketing, and other channels, displaying only effectively paid sales.
Precise Attribution (First & Last Click): Clarity on which campaigns initiate the journey (First) and which generate the final conversion (Last), facilitating immediate and targeted budget adjustments.
Scalability and Speed in Data Analysis: Reliable real-time information to reallocate investments, optimize creatives, and halt underperforming campaigns.

Results

Results with Nemu Implementation

+31% Increase in ROAS:

Improved from 3.8 to 5, thanks to data-driven decisions and transparent attribution.

+50% Revenue Growth

Consolidated revenue increased from 5 to nearly 8 million per month, maintaining healthy margins.

Reduced Operational Time:

The team moved away from conflicting spreadsheets, making daily decisions in minutes.

+31% Increase in ROAS:

Improved from 3.8 to 5, thanks to data-driven decisions and transparent attribution.

+50% Revenue Growth

Consolidated revenue increased from 5 to nearly 8 million per month, maintaining healthy margins.

Reduced Operational Time:

The team moved away from conflicting spreadsheets, making daily decisions in minutes.

+31% Increase in ROAS:

Improved from 3.8 to 5, thanks to data-driven decisions and transparent attribution.

+50% Revenue Growth

Consolidated revenue increased from 5 to nearly 8 million per month, maintaining healthy margins.

Reduced Operational Time:

The team moved away from conflicting spreadsheets, making daily decisions in minutes.

Clients who use Nemu to scale their results

Business Impact

The partnership between Nemu and Lado Rosa & Lado Fit exemplifies how Nemu's ENTERPRISE Attribution and Data Intelligence solution can revolutionize e-commerce governance. By abandoning assumptions and relying on robust metrics for each stage of the sales funnel, CEO Leandro Amorim achieved:

Solid Scaling with Protected Margins

Greater Investment Security
Clearer Insights into High-Performance Campaigns

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Turning data into powerful insights for e-commerce. The complete tracking solution to optimize your digital marketing campaigns.

+31%

+50%

+Forecast

Lado Rosa (home decor, bedding, and bath) and Lado Fit (fitness apparel) are two high-volume e-commerce brands that faced challenges in accurately measuring campaign performance.

Conflicting Metrics: Difficulty in precisely measuring the real return on campaigns across Facebook and Google.

Limited Visibility into the Purchase Journey: Lack of clarity on which channels or campaigns were driving effective conversions.

Excessive Manual Processes: Analyses depended on time-consuming spreadsheets, delaying crucial decisions.

Implementing Nemu provided an advanced approach to Intelligence and Attribution, helping to:

Unify Data into a Single Dashboard: Integrating data from Facebook Ads, Google Ads, email marketing, and other channels, displaying only effectively paid sales.

Precise Attribution (First & Last Click): Clarity on which campaigns initiate the journey (First) and which generate the final conversion (Last), facilitating immediate and targeted budget adjustments.

Scalability and Speed in Data Analysis: Reliable real-time information to reallocate investments, optimize creatives, and halt underperforming campaigns.

+31%

+50%

+Forecast

Lado Rosa (home decor, bedding, and bath) and Lado Fit (fitness apparel) are two high-volume e-commerce brands that faced challenges in accurately measuring campaign performance.

Conflicting Metrics: Difficulty in precisely measuring the real return on campaigns across Facebook and Google.

Limited Visibility into the Purchase Journey: Lack of clarity on which channels or campaigns were driving effective conversions.

Excessive Manual Processes: Analyses depended on time-consuming spreadsheets, delaying crucial decisions.

Implementing Nemu provided an advanced approach to Intelligence and Attribution, helping to:​

Unify Data into a Single Dashboard: Integrating data from Facebook Ads, Google Ads, email marketing, and other channels, displaying only effectively paid sales.

Precise Attribution (First & Last Click): Clarity on which campaigns initiate the journey (First) and which generate the final conversion (Last), facilitating immediate and targeted budget adjustments.

Scalability and Speed in Data Analysis: Reliable real-time information to reallocate investments, optimize creatives, and halt underperforming campaigns.

Implementing Nemu provided an advanced approach to Intelligence and Attribution, helping to: