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Case Study

How King&Joe Fixed Tracking Issues, Unified Channels, and Boosted Sales Before Black Friday

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+20%

of the goal in 4 days

+Control

of Costs and Real Profit

+Economy

of Time and Reliability

“In some scenarios, VTEX only reported half of its revenue. With 30% to 40% of sales via PIX without tracking, it was impossible to understand our real ROI.”

Diego Sousa, Head of E-commerce at King&Joe

Challenge

The King&Joe e-commerce company, operating on VTEX, faced difficulties in achieving unified data visibility and speed in decision-making, in addition to:

Difficulties in tracking sales from different channels — Facebook, Google Ads, WhatsApp (with manual links), influencers and organic.
Tracking errors when choosing payment methods such as PIX.
Lack of clarity resulting from incomplete metrics in GA4 and Ads Manager.
With a high volume of media and in-house production, each day without consolidated data and quick decisions meant risking tens of thousands of reais on suboptimal campaigns.

Solution

The King&Joe team implemented Nemu, integrating orders effectively approved in VTEX with media campaigns and WhatsApp links, obtaining:

Standardized UTM parameters for campaign links on Facebook, Google, WhatsApp and influencers, allowing you to clearly analyze which ad or creative generated each order.
Direct integration with VTEX to store and unify all traffic sources, preserving the exact origin even if the customer changes the payment method.
Real-time view of how many sales each channel actually generated and the average ticket, allowing you to pause or scale campaigns directly.

Results

Results with Nemu Implementation

Accelerated Target Projection

In just 4 days, the store reached 20% of its monthly target, with a strong tendency to hit and exceed the target before the halfway point.

Increase Conversion Rate

With reliable data, the team optimizes creatives and offers, maintaining qualified traffic and improving conversion.

Cost and Profit Control

Security to plan Black Friday campaigns and budget scale-ups — including predicting better ROIs in the first half of the month.

Accelerated Target Projection

In just 4 days, the store reached 20% of its monthly target, with a strong tendency to hit and exceed the target before the halfway point.

Increase Conversion Rate

With reliable data, the team optimizes creatives and offers, maintaining qualified traffic and improving conversion.

Cost and Profit Control

Security to plan Black Friday campaigns and budget scale-ups — including predicting better ROIs in the first half of the month.

Accelerated Target Projection

In just 4 days, the store reached 20% of its monthly target, with a strong tendency to hit and exceed the target before the halfway point.

Increase Conversion Rate

With reliable data, the team optimizes creatives and offers, maintaining qualified traffic and improving conversion.

Cost and Profit Control

Security to plan Black Friday campaigns and budget scale-ups — including predicting better ROIs in the first half of the month.

Clients who use Nemu to scale their results

Business Impact

King&Joe’s journey illustrates how Nemu solves the typical tracking flaws of GA4 and VTEX (and other setups), uniting fragmented channels into a single attribution dashboard. The immediate result is increased clarity, improved conversion, and agility to boost sales during critical periods, such as Black Friday. It also achieves:

Optimized Preparation for Black Friday
Decisions Based on Reliable ROI
Multichannel Scalability

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Turning data into powerful insights for e-commerce. The complete tracking solution to optimize your digital marketing campaigns.

+20%

+Control

+Economy

The King&Joe e-commerce company, operating on VTEX, faced difficulties in achieving unified data visibility and speed in decision-making, in addition to:

Difficulties in tracking sales from different channels — Facebook, Google Ads, WhatsApp (with manual links), influencers and organic.

Tracking errors when choosing payment methods such as PIX.

Lack of clarity resulting from incomplete metrics in GA4 and Ads Manager.

With a high volume of media and in-house production, each day without consolidated data and quick decisions meant risking tens of thousands of reais on suboptimal campaigns.

The King&Joe team implemented Nemu, integrating orders effectively approved in VTEX with media campaigns and WhatsApp links, obtaining:

Standardized UTM parameters for campaign links on Facebook, Google, WhatsApp and influencers, allowing you to clearly analyze which ad or creative generated each order.

Direct integration with VTEX to store and unify all traffic sources, preserving the exact origin even if the customer changes the payment method.

Real-time view of how many sales each channel actually generated and the average ticket, allowing you to pause or scale campaigns directly.