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How Diego Santana’s Ecommerce Rocket Justified Budget Increases and Achieved Total Attribution Clarity with Nemu

Ecommerce Rocket used Nemu to gain clarity on the customer journey and justify budget increases. Today, they make fast, data-driven decisions with full confidence.

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+Clarity

campaigns • decisions • justification

+ROI Proof

top-funnel • storytelling • confidence

+Growth

data-driven • efficient • scalable

“The cherry on top was seeing the purchase journey through UTMs. That changed everything. Before, we lacked the clarity to make confident decisions. Now, I can clearly show clients what truly works."

— Diego Santana, CEO of Ecommerce Rocket

Challenge

Ecommerce Rocket, a marketing agency specializing in scaling high-media-volume e-commerces, faced major challenges in justifying ad spend and defending data-driven strategies.

Fragmented view of the customer journey:
The team made decisions based solely on last-click data or unreliable metrics from ad platforms.

Difficulty proving ROI for top-of-funnel campaigns:
There was a lack of data to showcase the impact of narrative and discovery-focused campaigns.

Budget allocation friction with clients:
Without clear insights, clients resisted bolder strategies and preferred "safe" catalog ads with seemingly immediate ROI.

Solution

Nemu came at the right time and completely transformed how Diego and his team justify strategic decisions:

Purchase journey tracking with UTMs:
A full-funnel view — from the first click to conversion — gave the team a new perspective on what was truly driving results.

Data to challenge assumptions:
Campaigns that looked “ineffective” in ad managers were validated through first-click data, proving their key role in driving revenue.

Confidence to scale:
Now investing R$8 million/month to generate R$120 million in revenue, Diego can confidently justify every real invested — both internally and to clients.

Results

Results with Nemu Implementation

More efficient campaigns:

Data revealed that narrative and discovery campaigns were delivering real value, enabling strategic budget reallocation.

Data-driven decision-making:

What used to be subjective debates are now grounded in clear evidence — directly impacting client trust.

Visibility into the customer journey:

Combining first-click and last-click data unlocked a deeper understanding of what truly drives conversions.

More efficient campaigns:

Data revealed that narrative and discovery campaigns were delivering real value, enabling strategic budget reallocation.

Data-driven decision-making:

What used to be subjective debates are now grounded in clear evidence — directly impacting client trust.

Visibility into the customer journey:

Combining first-click and last-click data unlocked a deeper understanding of what truly drives conversions.

More efficient campaigns:

Data revealed that narrative and discovery campaigns were delivering real value, enabling strategic budget reallocation.

Data-driven decision-making:

What used to be subjective debates are now grounded in clear evidence — directly impacting client trust.

Visibility into the customer journey:

Combining first-click and last-click data unlocked a deeper understanding of what truly drives conversions.

Clients who use Nemu to scale their results

Business Impact

Partnering with Nemu enabled Ecommerce Rocket to turn the tide in its marketing operation:

Stronger authority with clients:
The agency now presents solid data to support strategic decisions, reducing subjective debates and increasing client trust.
Faster, clearer decision-making:
With a linear view of the customer journey, the team can precisely identify what works and what needs adjustment.
Data-backed budget increases:
By showing which campaigns truly move the needle, Diego confidently gets buy-in for higher ad budgets.
Stronger agency positioning:
The clarity provided by Nemu elevated Ecommerce Rocket’s market perception — now seen as a strategic partner, not just a service provider.

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Turning data into powerful insights for e-commerce. The complete tracking solution to optimize your digital marketing campaigns.

+Clarity

+ROI Proof

+Growth

Ecommerce Rocket, a marketing agency specializing in scaling high-media-volume e-commerces, faced major challenges in justifying ad spend and defending data-driven strategies.

Fragmented view of the customer journey:
The team made decisions based solely on last-click data or unreliable metrics from ad platforms.

Difficulty proving ROI for top-of-funnel campaigns:
There was a lack of data to showcase the impact of narrative and discovery-focused campaigns.

Budget allocation friction with clients:
Without clear insights, clients resisted bolder strategies and preferred "safe" catalog ads with seemingly immediate ROI.

Nemu came at the right time and completely transformed how Diego and his team justify strategic decisions:

Purchase journey tracking with UTMs:
A full-funnel view — from the first click to conversion — gave the team a new perspective on what was truly driving results.

Data to challenge assumptions:
Campaigns that looked “ineffective” in ad managers were validated through first-click data, proving their key role in driving revenue.

Confidence to scale:
Now investing R$8 million/month to generate R$120 million in revenue, Diego can confidently justify every real invested — both internally and to clients.

Partnering with Nemu enabled Ecommerce Rocket to turn the tide in its marketing operation:

Stronger authority with clients:
The agency now presents solid data to support strategic decisions, reducing subjective debates and increasing client trust.

Faster, clearer decision-making:
With a linear view of the customer journey, the team can precisely identify what works and what needs adjustment.

Data-backed budget increases:
By showing which campaigns truly move the needle, Diego confidently gets buy-in for higher ad budgets.

Stronger agency positioning:
The clarity provided by Nemu elevated Ecommerce Rocket’s market perception — now seen as a strategic partner, not just a service provider.

+Clarity

+ROI Proof

+Growth

Ecommerce Rocket, a marketing agency specializing in scaling high-media-volume e-commerces, faced major challenges in justifying ad spend and defending data-driven strategies.

Fragmented view of the customer journey:The team made decisions based solely on last-click data or unreliable metrics from ad platforms.

Difficulty proving ROI for top-of-funnel campaigns:There was a lack of data to showcase the impact of narrative and discovery-focused campaigns.

Budget allocation friction with clients:Without clear insights, clients resisted bolder strategies and preferred "safe" catalog ads with seemingly immediate ROI.

Nemu came at the right time and completely transformed how Diego and his team justify strategic decisions:

Purchase journey tracking with UTMs:A full-funnel view — from the first click to conversion — gave the team a new perspective on what was truly driving results.

Data to challenge assumptions:Campaigns that looked “ineffective” in ad managers were validated through first-click data, proving their key role in driving revenue.

Confidence to scale:Now investing R$8 million/month to generate R$120 million in revenue, Diego can confidently justify every real invested — both internally and to clients.

Partnering with Nemu enabled Ecommerce Rocket to turn the tide in its marketing operation:

Stronger authority with clients:The agency now presents solid data to support strategic decisions, reducing subjective debates and increasing client trust.

Faster, clearer decision-making:With a linear view of the customer journey, the team can precisely identify what works and what needs adjustment.

Data-backed budget increases:By showing which campaigns truly move the needle, Diego confidently gets buy-in for higher ad budgets.

Stronger agency positioning:The clarity provided by Nemu elevated Ecommerce Rocket’s market perception — now seen as a strategic partner, not just a service provider.

Fragmented view of the customer journey:
The team made decisions based solely on last-click data or unreliable metrics from ad platforms.

Difficulty proving ROI for top-of-funnel campaigns:
There was a lack of data to showcase the impact of narrative and discovery-focused campaigns.

Budget allocation friction with clients:
Without clear insights, clients resisted bolder strategies and preferred "safe" catalog ads with seemingly immediate ROI.

Purchase journey tracking with UTMs:
A full-funnel view — from the first click to conversion — gave the team a new perspective on what was truly driving results.

Data to challenge assumptions:
Campaigns that looked “ineffective” in ad managers were validated through first-click data, proving their key role in driving revenue.

Confidence to scale:
Now investing R$8 million/month to generate R$120 million in revenue, Diego can confidently justify every real invested — both internally and to clients.

Stronger authority with clients:
The agency now presents solid data to support strategic decisions, reducing subjective debates and increasing client trust.

Faster, clearer decision-making:
With a linear view of the customer journey, the team can precisely identify what works and what needs adjustment.

Data-backed budget increases:
By showing which campaigns truly move the needle, Diego confidently gets buy-in for higher ad budgets.

Stronger agency positioning:
The clarity provided by Nemu elevated Ecommerce Rocket’s market perception — now seen as a strategic partner, not just a service provider.